Our Area


Well known for its picturesque natural beauty, the Reno-Lake Tahoe region is one of the best year-round outdoor recreational areas in the country ­ with 18 ski resorts and 39 golf courses as well as hiking, biking, boating, camping, fishing and rock climbing. The region supports an active cultural community, with opera, philharmonic, jazz orchestra, theater and ballet resident companies. Reno boasts many nationally recognized special events, including the Artown Summer Arts Festival, Hot August Nights, The National Championship Air Races and the Reno-Tahoe Open. Northern Nevada is home to notable information-age companies, including Microsoft, Oracle, Cisco Systems, Intuit, PC Doctor and Amazon.com. Reno was ranked fourth-best among the nation’s small metro areas for starting and growing a company according to Inc. Magazine.

Nevadans pay no personal, corporate, unitary or inventory taxes.

Did you know?
  • The Reno Lake Tahoe area is bathed in sunshine more than 300 days a year.
  • Average commute time in Reno is just 15 minutes.
  • U.S. News and World Report ranks the University of Nevada, Reno as one of America’s best colleges, right up there with Stanford, Harvard and UCLA.
  • Nevada is ranked #1 for start-up businesses by Business Facilities Magazine, Expansion Management Magazine and Business Development Outlook.
  • Your paycheck goes further in Nevada: a $50,000 salary in Reno is worth $73,185 in San Jose and $117,895 in Palo Alto.
  • Money Magazine ranked Reno ninth in its class as one of the country’s most livable cities.
  • Reno’s per capita income is the tenth highest (or top 5%) in the nation.
  • The Reno/Lake Tahoe area is consistently ranked as the number one destination for outdoor activities.
  • Sierra Canyon residents enjoy the 9-hole Tom Kite designed Canyon Nine Golf Course and over 27 miles of paved and natural hiking and biking trails.